The Audi Design Lab provides spectacular insights
“We want to promote young, progressive art,” explains Ralph Weyler, Member of the Board of Management at Audi AG for Marketing and Sales. “This means placing top priority on innovation and design.”
The Design Miami/2007 unites international design and the art, and it gives Audi the best arena to showcase that their four rings are best among the best of designs and where designers could absorb ideas. Audi’s chief designer, Stefan Sielaff, also believes this: “Future trends and emerging developments are best detected where free art and applied art meet.”
The Audi Cabriolet concept study had its debut in the Los Angeles Auto Show in November, and the Miami Design/2007 sets another stage for the Cabriolet concept study as it is the center of the designer’s affair. Predicted to catch everybody’s attention as the study presents ultimate performance wrapped in elegant styling. Bearing the title, “Wire frame”, Cables stretched under tension in the atrium of the Moore Building exhibition hall simulate the vehicle’s design lines in a three dimensional space and round off this extraordinary creation.
Named after the initial stage of the plastic design process, the new craft goes with the Audi Design Lab built intended for the Design Miami/2007. It also signifies the inauguration of allowing visitors to be part of the show and actually see how Audi designers sketch their ideas and model it in clay for its miniature.
A panel discussion entitled “The human element. How are designers preserving soul in the 21st Century?” is also another significant event from Audi. The conference is to be presided by famous French designer Matali Crasset, American architect Chad Oppenheim and Swiss gargener Enzo Enea plus Stefan Sielaff, Audi’s chief designer.
