September 6, 2007

Volkswagen’s Sales Results for August

Filed under: Volkswagen News

 

In the news: Volkswagen of America has recently released the results of their August 2007 Sales with 21,655 vehicles sold representing a decrease of 7.5 percent from their August 2006 sales figure of 23,420. On a year-to-date basis Volkswagen brand vehicle sales has dropped by 3.6 percent through August.

The decline reflects that rapid fall of existing 2007 model year inventory in anticipation of the incoming 2008 offerings.

The entry level Rabbit was able to sell 3,074 units for August 2007 which is considered to be the second best month ever for the reinterpreted hatchback model. Likewise the Coupe-Sunroof-Convertible (CSC) Eos has also recorded 1,161 deliveries and further gaining strength in the retractable hardtop segment.

It can also be remembered that last July in the 2007 Motorist Choice Awards given by PRIMEDIA’s InterlliChoice and AutoPacific, Volkswagen was able to obtain two awards.

The Volkswagen GTI was the top choice for the Image Compact Car Category while the Jetta won the Mid-Size Car category. The award honors the most satisfying cars and trucks that are also affordable to own. The winners were chosen based on a combination of IntelliChoice.com cost of ownership data and AutoPacific’s customer satisfaction survey data.

According to Matthias Seidl, Volkswagen of America Chief Operating Officer, “Both of these vehicles are very deserving of this praise. Our commitment to making the safest and best-engineered vehicles at an affordable operating cost has shown through with these great cars.”

Auto Pacific surveys 38 product-focused attributes, generating a score between five and 25 with a possible maximum score of 950 which is normalized to 1000. This score is then combined with IntelliChoice.com’s seven scored attributes such as depreciation, financing, fuel, insurance, maintenance, repairs and state fees resulting to the final score and ranking of the Motorist Choice Awards.

Here is the complete list of the winners of the 2007 Motorist Choice Awards:

Aspirational Luxury Car:Lexus IS
Compact Car: Mazda Mazda3 Sedan
Compact Crossover SUV: Chevrolet HHR
Compact Pickup: Toyota Tacoma
Compact Sport Utility/ORV: Toyota FJ Cruiser
Economy Car: Honda Fit
Image Compact Car: Volkswagen GTI
Large Car: Toyota Avalon
Large HD Pickup: Chevrolet Silverado HD
Large LD Pickup: Chevrolet Silverado 1500
Large Luxury Car: Cadillac DTS
Large Sport Utility: GMC Yukon XL
Luxury Crossover SUV: Acura MDX
Luxury Mid-Size Car: Nissan Maxima
Luxury Sport Utility: Land Rover Range Rover Sport
Mid-Size Car: Volkswagen Jetta
Mid-Size Crossover SUV: Honda CR-V
Mid-Size Sport Utility: Toyota 4Runner
Minivan: Honda Odyssey
Premium Luxury Car: Lexus LS
Premium Mid-Size Car: Nissan Altima
Premium Mid-Size Crossover SUV: Nissan Murano
Premium Sports Car: Lexus SC
Sports Car: Porsche Boxster
Sporty Car: Scion tC

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